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Resume

Garrett Friedrich Headshot New.jpg

Garrett Friedrich

Summary

Marketing leader with 15+ years of experience building brands, designing large-scale events, and leading integrated marketing programs that drive growth and engagement. Proven track record leading cross-functional teams and developing brands, national events, digital platforms, and multi-channel campaigns that generate measurable business results.

Leadership Impact

  • 15+ years leading brand, marketing, and events

  • Directed events for 6,000+ attendees

  • Generated $300M+ in through marketing initiatives

  • Led teams delivering 6,000+ creative projects

  • Built digital platforms for thousands of users

Core Expertise

  • Brand Strategy & Positioning

  • Experiential Marketing & Events

  • Integrated Marketing Campaigns

  • Digital Platforms & Ecosystems

  • Creative Direction & Storytelling

  • Executive Communications

  • Sponsorship & Partnership Strateg

  • Cross-functional Leadership

  • Operations & Vendor Management

Professional Experience

2022 – present

2017 – 2022

2014 – 2017

2009 – 2014

Private Advisor Group

Senior Marketing Manager, Head of Brand & Events

Led brand strategy, national event experiences, and integrated marketing initiatives for a top-10 registered investment adviser serving independent financial advisors across the United States.

  • Directed national conferences and philanthropic events bringing together hundreds of professionals and corporate partners, achieving record attendance and an average 86 Net Promoter Score (NPS).

  • Spearheaded brand evolution and governance initiatives, including introducing brand guidelines, audits, and strategic refresh efforts that strengthened brand consistency across channels and partner organizations.

  • Led strategic platform development to consolidate legacy systems into one ecosystem, driving engagement and achieving 96% user satisfaction. Awarded Most Innovative Use of WealthTech (InvestmentNews).

  • Developed multi-channel marketing campaigns that contributed to $300M in new assets and drove adoption of new digital tools across the advisor network.

  • Led adoption and integration of AI-enabled marketing workflows across strategy development, creative production, content generation, and campaign analysis to improve efficiency and insight generation.

  • Drove business alignment by partnering with executive leadership to translate business priorities into marketing initiatives supporting growth, operational excellence, and risk management.

Osaic (formerly Advisor Group)

VP, Brand & Creative

Oversaw brand strategy, creative direction, and large-scale event experiences for a national wealth management organization supporting multiple affiliated brands.

  • Led brand architecture and strategy for 11 distinct companies, establishing unified brand standards while maintaining unique market positioning, ultimately increasing brand recall by 30%.

  • Built and launched a centralized multi-brand portal that generated 70,000+ views and improved marketing accessibility across the organization.

  • Oversaw brand, promotion, and attendee experience strategy for in-person and virtual conferences with up to 6,000 attendees, improving experience design and increasing event satisfaction scores by 15%.

  • Managed a high-volume creative team responsible for 6,000+ marketing deliverables across print, digital, video, social media, and web platforms.

Cetera Financial Group

Marketing Analyst & Graphic Designer

Provided marketing strategy, creative development, and consulting support across multiple financial services brands in a nationwide network.

  • Designed marketing materials supporting 13 distinct companies, including campaign assets and market publications, increasing brand visibility and advisor engagement.

  • Delivered marketing consulting to 800+ small business owners, helping advisors improve client communication, brand positioning, and marketing effectiveness.

  • Designed award-winning recruiting and retention campaigns to acquire and retain financial advisors. Awarded Best Cross-channel Marketing Program and Best Customer Retention or Loyalty Program (Oracle).

Arizona State University

Marketer & Event Planner

Drove marketing initiatives and large-scale events for one of the largest business schools in the country.

  • Marketed academic programs for a nationally recognized business school serving 20,000+ undergraduate students.

  • Planned large-scale social and educational events, including social programs for 10,000+ attendees and weekly programming for more than 1,200 students.

  • Managed event logistics, marketing promotion, and vendor coordination for campus-wide initiatives.

© GARRETT FRIEDRICH

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