Resume
Brand management. Event planning. Product marketing.
Garrett Friedrich
Summary
Dynamic marketing and events executive with 15+ years of experience leading brands, national conferences, and marketing campaigns in financial services and higher education. Recognized for driving growth, elevating brand impact, and creating high-impact experiences.
Skills
Brand Strategy, Event Planning, Integrated Marketing Campaigns, Creative Direction, Team Leadership, Sponsorship Management, Content Development, Cross-Functional Collaboration, Digital Marketing, Executive Communication, Platform Development, Budget Management
Work Experience
2022 – present
2017 – 2022
2014 – 2017
2009 – 2014
Private Advisor Group
Senior Marketing Manager, Head of Brand & Events
Brand Management
Managed and evolved the brand for a top-10 RIA firm (Barron's Top RIA Firms), including brand guidelines, audits, and strategic brand refreshes.
Event Management
Led event planning for financial advisor conferences across the country with up to 500 attendees and more than 30 sponsor firms, achieving record attendance and an average 87 NPS across all events.
Platform Development
Coordinated development of an innovative intranet over an 18-month period to consolidate multiple platforms, provide client and account data feeds, and deliver 140 pages of accurate resources for users.
Marketing Campaign Creation
Developed effective multi-channel marketing strategies to launch and drive adoption for new programs, resulting in $200M in new assets for a proprietary investment platform and more than 1,000 new intranet users.
Osaic (formerly Advisor Group)
VP, Brand & Creative
Brand Management
Served as the lead brand visionary for 11 companies, built a multi-brand portal garnering 70,000 views, and drove consistent brand recognition and differentiation including a 30% increase in brand recall.
Creative Management
Managed a creative team of 6 designers in delivering more than 6,000 creative projects, driving excellence in advertising, direct mail, email, photo, presentation, social media, web, video, and more.
Event Experience
Orchestrated memorable attendee experiences for in-person and virtual events with up to 6,000 attendees, contributing to a 15% increase in event satisfaction.
Marketing Campaign Creation
Developed award-winning lead nurture and retention campaigns.
Cetera Financial Group
Marketing Analyst & Graphic Designer
Graphic Design
Provided strategic marketing and design for 13 companies, resulting in increased brand awareness and market share.
Recruiting Campaigns
Created award-winning recruiting and retention campaigns that resulted in 15% improvement in advisor acquisition and retention rates.
Marketing Consulting
Delivered marketing consulting to more than 800 small business owners, helping them achieve their business goals.
Market Commentary
Developed and designed investment strategy performance reports and market commentary publications to drive client interest and investment.
Arizona State University
Marketer & Event Planner
M.S. Management
Graduated with a B.S. in Geography and an M.S. in Management with a program emphasis on business strategy, administration, and marketing.
Admissions Marketing
Successfully marketed one of the largest business schools in the U.S., attracting an diverse and talented undergraduate class of 15,000 students.
Event Planning
Orchestrated large-scale social events for over 10,000 attendees and weekly social & educational events for an average of 1,200 campus attendees.
Budget Management
Managed a budget of $2.2 million for student activities, optimizing resource allocation to deliver maximum value to the student body.