I produce noteworthy physical marketing products that create unique and memorable touchpoints in an increasingly digital world.
virtual event kit
With our in-person events shelved by the pandemic, we pivoted to virtual. Tasked with developing a tactile touchpoint for virtual attendees, I ideated and produced a mailed event kit to help drive persistent attendance and increase engagement. The kit helped fuel more than 6,000 attendees, making it our largest event ever.
Recruiting mailer
Financial services can be a bit old school, including sealing the deal with prospective advisors over coffee meetings. In lieu of these in-person meetings during the pandemic, I conceptualized and executed virtual coffee kits that allowed prospects to get their caffeine fix and engage in a virtual meeting.
vip welcome gift
After a strategic business acquisition nearly doubled the size of the firm, a critical advisory council was formed. I helped welcome each member to the council with personalized welcome gifts in premium packaging.
new employee welcome kit
The pandemic changed a lot, including how companies engage with employees who aren't physically in an office. I collaborated with partners in human resources to develop a multi-step welcome kit for new hires to help build culture and generate affinity in a remote work environment.