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Cowboy Convention in Austin

Location

Austin, TX

Date

October 2025

Attendees

250

Hosted at the The LINE Austin, this 250-person incentive event was a cowboy-inspired trip to the Lone Star state, the first time hosting this event away from the East Coast. For this event, I sourced the venue, developed the strategy, created and executed the event plan, built the event website and all communications, coordinated main stage presentations, managed onsite logistics, and wrangled an offsite Texas Tailgate at The University of Texas at Austin stadium.

© GARRETT FRIEDRICH

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